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Our Story

PART OF WHAT MAKES US PRETTY INSIDE AND OUT
IS THAT WE CARE DEEPLY ABOUT THE WORLD AND ITS RESOURCES


That’s why we source our products responsibly. We only use the wool of New Zealand sheep farmed organically and make sure they’re only sheared at the beginning of the summer so they have time to grow their fuzz back and they don’t suffer during the winter.

Once the natural keratin is extracted from their wool, we ship it to our facilities in the Dominican Republic. These facilities have become a source of local employment not only for Dominicans, but also for Haitians. This way, we don’t just help heal your hair but also a sociopolitical issue that is affecting the beautiful island shared by both countries.